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Things I’ve Learned After 16 Years in the Advertising Business:
Half the battle is picking your battles.
A good producer is worth her weight in gold. (And it’s almost always a her, isn’t it?)
During long edit sessions, a well-stocked beverage fridge is key to maintaining team morale.
“Please get your time caught up” isn’t a polite suggestion.
(Related: be friendly to the folks in accounting.)
It’s easier than you think to make a good ad for a “boring” product. And vice versa.
There’s always another idea.
Tell me I’m wrong: kingws@gmail.com
Where I’ve Been:
2006 – Present: Young & Laramore
Moved to Indy for first job. Stayed about 1000% longer than expected.
2004 – 2006: VCU Brandcenter
Boot camp for advertising. If boot camp lasted two years and the drill sergeants occasionally bummed smokes off of you.
1999 – 2003: University of Virginia
Earned a degree in Politics just about the time I realized I wasn’t going to use it. Convenient!
Awards: A bunch I don’t care about, a couple I do.