Hotel Tango
For this veteran-owned distillery, we wanted to create an identity that respected the founder’s military roots, while still remaining broadly appealing to discerning drinkers. The work takes inspiration from military MRE’s (Meals, Ready-To-Eat), using the same no-nonsense (yet precise and thorough) approach to look and language.
I was: CD/Writer
GCD: Bryan Judkins
ACD/Designer: Dan Shearin
Designer: Derek Hulsey
